http://www.bostonglobe.com/metro/201...VJ/story.html#
Dozens of billboards to replace landmark Mass. Pike sign
New sites donated as sign is removed
The Newton nonprofit that for two decades sponsored the eye-grabbing billboard along the Massachusetts Turnpike that inveighed against gun violence is promising to keep that message fresh in the minds of motorists with a new series of targeted ads.
Beginning Tuesday, Stop Handgun Violence will be “saturating” highway signs at three-dozen locations across the state, an interim solution until cofounder John Rosenthal finalizes construction of the Fenway Center complex over the turnpike.
The new highway signs being installed this week will read, “We’re Not Anti-Gun. We’re Pro-Life. Massachusetts Gun Laws Save Lives,” and feature a Bushmaster XM-15 assault rifle, with a white surrender flag poking out from the barrel.
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