I pay more then double the prices listed here.... What the hell. If i saw that price on the primers and bullets in this pic i would be tempted to buy everything on the shelf. I just bought a box of Nosler Partition 30 cal 168 grain. Was a box of 50 and i paid $48. A single tray of 100 primers is $6.99 and a one pound can of powder varies between $45 and $60 depending on what it is.