Radio Experts: Limbaugh May Have Triggered Long-Term Ad Exodus

[LAGC]

Rush Limbaugh's misogynistic comments about a Georgetown law student are affecting advertisers more than the usual controversial broadcast statements and may spark a long-term problem for the conservative host, according to journalists who cover radio and advertising.

Veteran radio observers credit the quick exodus of advertisers in recent days to the severity of Limbaugh's sexist rant and the ability of social media to force companies to comment on the controversy. These experts also tell Media Matters many major advertisers generally avoid commentators like Limbaugh, shrinking the pool of possible replacements.

Jim Cooper, executive editor of Adweek, said that Limbaugh's comments were "so offensive" that he could have impaired his ability to attract advertisers in the long term. "He could have a problem with brands being associated with his show. They don't want to have any sort of rub off, to be associated with anyone seen as so bold or obnoxious or cruel to that woman, it is pretty off the charts."
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"It is surprising that he is losing (so many advertisers) because of all the listeners he has," said Frank Saxe, managing editor of Inside Radio, which covers the industry. "It is interesting that even after the apologies the advertisers are leaving. I wouldn't be surprised if we see a few more leaving."
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Limbaugh offered a much-criticized "apology" statement online Saturday and apologized again on his program Monday. But the radio host continued to bleed advertisers throughout the day on Tuesday in the face of an Internet campaign waged largely through social media.

http://mediamatters.org/blog/201203060006

Oh, poor Rush... what ever have you wrought on yourself??

[N/A]

As usuall, you only quote your leftist, socialist leaning sites to get your orgasm.....kinda like masturbating and saying she was sure a good lay.

[LAGC]

Hey, at least Rush is getting SOME support:

Bill Maher Defends Limbaugh's Apology to Sandra Fluke

The left-leaning host of HBO's "Real Time" critiqued liberals for refusing to accept Limbaugh's apology even as advertisers abandon the conservative radio pundit.

Support for Rush Limbaugh came from an unexpected place Tuesday when Bill Maher took to Twitter to castigate liberals for their continued criticism of the conservative radio host.

Maher, who hosts the left-leaning HBO series Real Time, posted a comment on his Twitter account just after 4 pm, saying, "Hate to defend #RushLimbaugh but he apologized, liberals looking bad not accepting. Also hate intimidation by sponsor pullout."

As of press time, 34 sponsors pulled their advertising from Limbaugh’s show after he drew criticism from Democrats and Republicans alike for calling Georgetown student Sandra Fluke "slut" and "prostitute." Following the denial of her testimony at a hearing on infringement of religious liberty and contraceptive mandates, Limbaugh spent three days last week suggesting that her case for the availability of birth control via insurance companies was in fact a campaign to "be paid to have sex." Limbaugh apologized Saturday for his choice of words, even as he continued to defend his position.
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http://www.hollywoodreporter.com/new...-defend-297280

Strange bed-fellows...

[N/A]

Because the spotlight might turn to him next....and liberal socialist can't stand the light of day.

[LAGC]

Truth is, Maher is kind of a misogynist himself, so its not surprising that "birds of a feather..."

He's also part of the Israel-can-do-no-wrong brigade, so he's got a few issues himself.

[N/A]

Birds of a feather??? Are we not still waiting for him to apologize to Sarah Palin?? They are not birds of a feather.....the only foul/fowl analogy would be that Maher is a vulture....

[N/A]

BTW, little marxist, while you were doing all those google searches to find things to support your socialist masturbation, why didn't you post the ones that said that this would all blow over when the sheep had something else to worry about, or the one that said all this didn't matter unless he started losing audience members.

[Ruskiegunlover]

No, BIG difference between maher and limbaugh: Limbaugh said something TRUE, and absolutely on topic. He did not just needlessly and pointlessly smear a woman, and use names simply to hurt. He correctly labeled a whore a whore, for going before our government and demanding we all pay her to fuck. THAT is a whore. He was right.

Mahar just slandered Palin and Bachman because he hated them. No point to it, he just used words that described NOTHING about the two women, that had NOTHING to do with them, that were totally unrelated to them, and he did it just to hurt them. Thats why this situation is just another one that tells me we are headed somewhere bad in this country. Like the bolscheviks in russia, the left which uses pure emotion to drive people like cattle can do no wrong, and the right that stands for reason and logic can do nothing right, is constantly attacked, and slowly withered down.

But I will fight before being forced to submit and become a socialist.

[El Laton Caliente]

By the end of his show yesterday, many of the advertisers were trying to get back on. Seems the backlash was worse than the boycott...

[Solidus-snake]

Why, the, HELL, should the man apologize for calling a slut, a fucking slut?

Sounds like shes a raving feminazi anyways, so im sure she will do whatever it takes just to spit in a mans eye. Why the hell does she think she should be PAYED to have sex? In that case yeah, better be some damn videos so we can see what we are paying for.

[Scootertrash]

LAGCs commie news organizations won't publish how much biz the advertisers lost after having Rush's supporters tell them to piss off by boycotting the the advertisers who left the show.

[Solidus-snake]

UGH I just read through the comments page on a news site about this and it was chock FULL of liberal shitheaded morons.

Even if the woman is advocating that contraceptives be covered for the sake of womens health reasons, then why shouldnt gym memberships be covered for those medically considered obese? Or how about my steel toe boots I need for work? Or maybe the helmet and kneepads someone wears to ride their bicycle to work?

[TomO]

http://mediamatters.org/blog/201203060006

Oh, poor Rush... what ever have you wrought on yourself??

I hate to be the one to tell you....Well, maybe not...But they have been saying this about Limbaugh every time his words have caused a backlash for the past 20+ years. Who knows; maybe this time he has gone too far....but i wouldn't hold my breath if I were you.

[5.56NATO]

It matters not. Neocons and rinos (and leftists who hate them, even though neocons and rinos have much the same goals as leftists) are the only people who listen to that mouthpiece of the rino party.